"Why should I list my home with you over any other agent or option?"
How to Set Yourself Apart by Giving Your Prospects What They Want in a Unique and Innovative Way by DevelopingYour Unique Selling Proposition
Request Free Report on USP
This is a very critical part of the process of growing a Super Profitable Sales Team Business. Your USP addresses a very important prospect issue - it answers the question: "Why should I do business with you?" You must have a very good answer to this question.
If someone asked you what made you different from all the other real estate agents in your marketplace - in other words, why they should choose you to buy or sell a home versus all other options - what would you say to them?
• Could you give them a compelling and convincing answer in 60 seconds or less? • Would what you say elicit a response from them of: "Wow, how do you do that?"
Chances are your answer to both these questions is no, because the fact of the matter is, most real estate agents don't know what a USP (Unique Selling Proposition) is let alone have one. Sometimes, even if agents have a USP that they communicate in one-on-one situations (such as a listing presentation), they don't communicate it effectively to the masses in their marketing efforts. And yet, if you don't promote a compelling USP, you're not setting yourself apart from all of the other realtors in your marketplace.
To better help agents who seriously want to grow their real estate business, we have prepared a free special report titled:
6 Criteria Your USP Must Incorporate If You Want a Super Profitable Sales Team Business.
Request this free report now to better answer the question of “Why should I list my house with you over any other agent or selling it myself”.